Imagine a life where you get paid to post on social media and blogs. For thousands of people, they’ve made the imaginary a reality through personal branding on social media. From making $5,000 a month on affiliate links to charging for Instagram stories, developing your personal brand is a great way to step away from the 9 to 5.
How do you develop a personal branding strategy, though? We can help you out with that! Read on for some super effective personal branding tips!
Do a Google Deep Dive
Before you launch your personal brand, you’re going to want to know what’s already out there on the internet about you. You might have forgotten about that public intoxication charge when you were in college, but the internet definitely has not. Spend some time seeing what comes up when you Google your name.
If nothing of concern comes up, then you can move on. If there’s some not-so-flattering information about you, though, you might consider enlisting the help of a professional to clean up your image online if you can’t do it yourself.
What Are Your Goals?
When you’re coming up with a personal branding strategy, it’s important to take the time to outline your goals. Are you attempting to become a social media influencer or are you just trying to increase the reach of your small business?
Divide your goals into short-term and long-term categories. Short-term goals can be accomplished in a few weeks or a few months, while long-term goals may take a year or more to reach. Finally, think about your ideal audience and the best ways to reach them, like YouTube or Instagram.
Consider Creating a Logo
One of the best ways to make sure that you are instantly recognized is by creating your own logo and setting it as a profile picture on your social media accounts. Play around with a free logo maker online to see which colors and elements you like in your ideal logo. As your brand continues to grow, you may even be able to sell merch with your logo on it to help spread the word.
Be Consistent and Reliable
If you want to develop a healthy following, then you need to be reliable. Posting on Instagram once a month or irregularly isn’t going to hold the attention of your audience. You want your followers to see and interact with your social media and website on a consistent basis.
Determine how often you want to post and how you can maximize those posts to improve your chances of success.
A Killer Personal Branding Strategy Is Key to Your Success!
Not everyone who sets out to be an influencer makes it, but those who do undoubtedly have an incredible personal branding strategy backing them up. If you want to make the most of your time, then developing a personal branding action plan is the first step you should take. Taking a little extra time at the beginning of your career to strategize will set you up for success!
Are you new to the world of personal branding and social media influencers? We can help you navigate it with ease. Check out the rest of our blog for everything from personal branding tips to improving your brand aesthetics!