As of 2021, the World Wide Web hosted nearly two billion websites, which has only grown since. Piercing through the noise and making your mark online has never been more challenging.
To get attention and keep it, you need a freelance web designer. If you don’t have the skills to make a quality website, your site will fade into the background among the other two billion out there.
If that doesn’t motivate you enough, keep reading. We’ll review the top five reasons for hiring a web designer and making your mark online.
1. Freelancers Work Fast
Unlike large organizations, which often have strict rules on who can adjust a project, freelancers can approve their own changes. They don’t need to participate in the usual rounds of group meetings and brainstorming activities that more prominent companies do.
They can also often devote more time to your project as needed. Freelancers set their own hours—a project can expand or contract in scale as its demands increase.
2. A Freelance Web Designer Has Less Overhead
While you might think contracting with a larger organization leads to more eyes on your project, that doesn’t often bear out. A major agency tends to have only one or two developers, meaning the size of the organization you work with won’t always affect the number of eyes on your project.
All those other people need to be paid, so consider that when you hire a web designer.
3. More Direct Contact
Your point of contact with a large agency won’t always be the web designer or web developer. If you visit FreeUp or another freelancer pool and hire an individual freelancer, you can reach out to the person working on your project without going through go-betweens.
4. The Best Web Designer Will Have Diverse Skills
Few freelance web designers spend their whole lives on business website requests. Freelancers often have secondary skills like photography, search engine optimization, UX design, or web development. If you hire a freelancer, you also get access to those skills.
Cultivating a good relationship with one or two freelancers can give you a long-term partner who understands your web presence from top to bottom.
5. Web Designers Bring Experience to the Table
Your company website needs the keen eye of someone in the field for a while. If you don’t have a background in web development, you may have poor instincts about what will keep people’s eyes on your site.
Don’t fear a web designer who pushes back on your vision a little. Trust that your new partner is as enthusiastic about seeing your website succeed as you do, and you’ll get the most out of the partnership.
Design Your Future
A freelance web designer can bring your web presence to life in a way a more prominent agency might struggle to. Once your business has some genuine momentum and begins to turn a profit, investing in a solid website can pay off big time.
Are you looking for more tips on how to grow your business? Wondering what your next step should look like? Take a look at our business articles section.