According to a recent survey, 90% of brands consider influencer marketing an extremely effective form of marketing in their digital marketing strategy. However, with the growing number of influencers and the wide range of areas they focus on, even experienced brands can easily find themselves struggling to optimize their foray into the rapidly changing and competitive world of influencer marketing.
This is why many brands today are seeking out an influencer marketing agency in India to supercharge the results they get from their digital marketing campaigns! Keep reading to learn more about how you can find the right influencer marketing agency in India for your needs.
What Does an Influencer Marketing Agency In India Do, Anyway?
An influencer marketing agency in India is, simply put, a company that works with brands to create and manage their influencer marketing campaigns on social media. If you’re not familiar with what that is, influencer marketing is all about partnering with popular social media personalities, or “influencers,” to get the word out about your brand or product with a touch of personality and personal authenticity.
So, if you’re a brand looking to seriously step up your social media game, an influencer marketing agency in India can prove to be an invaluable partner to have by your side. After all, they can take the pressure off of you completely and let you focus on what you do best — running your business — while they handle all the nitty-gritty details of your digital marketing campaigns.
The Quick And Easy Low Down: How To Find The Right Influencer Marketing Agency In India For Your Brand
Here is our detailed guide, equipped with insider industry knowledge, to finding an influencer marketing agency in India for your business. A solid partnership with an influencer marketing agency in India is founded on the following things:
A Robust and Detailed Influencer Marketing Brief
When you team up with an influencer marketing agency in India, the first step is to create a really solid and robust brief. This is where you, the brand, will tell the influencer marketing agency in India you’re working with exactly what you want to achieve with your influencer marketing campaign. Your goals will include specific goals, like reaching a certain target audience, increasing click-through rates, or gaining more followers and likes. If you’re unsure, the agency can help you chart them out as well!
An Influencer Marketing Agency In India That Will Execute Your Plan from Start To Finish
It’s vital that the influencer marketing agency in India you partner with understands the different roles and tasks involved in an influencer marketing campaign because it’s not always as simple as just finding an influencer and having them promote your product. There are so many different tasks involved, from creating the content to managing the campaign and analyzing data and metrics.
When it comes down to it, the three most important characteristics of a great influencer marketing agency in India are creativity, strategy, and execution. These are the things that will really make or break your campaign, so you want to make sure you have a team that’s skilled in all three areas.
Influencer Marketing Agency in India: Find the Right One for You
Access to the Latest Technological Tools in the Digital Marketing Industry
Although some agencies still prefer to do things manually, an influencer marketing agency in India making use of the latest in digital marketing technology can give you a serious edge in your influencer marketing strategy.
It’s important to ask the agency you’re considering whether they have access to industry-standard technology, which can make the execution of your influencer marketing strategy more accountable and fluid. This helps, in the long run, to ensure optimal results and makes it easier for you, as a brand, to engage with the influencer campaign according to your needs, side by side with the agency.
Robust Social Media Expertise
Another important thing to keep in mind when selecting an influencer marketing agency in India: their knowledge of social media trends, especially those in your brand’s industry. For example, if you run a beauty company that sees better results from Instagram Reel videos, then it wouldn’t make sense to focus on a Facebook campaign, right?
While some brands already know which platforms work best for them, others are often in a position where they’re yet to figure this out. Either way, it’s important for the influencer marketing agency in India to weigh in on where they see content performing best. It’s also important not to rely on just one platform. Nowadays, a robust influencer marketing agency in India will most likely expect to be working across multiple platforms, no matter what the campaign goals are, or which platform is strongest for the brand’s industry.
Clear And Consistent Reporting
Keeping a regular reporting schedule is crucial when partnering with an influencer marketing agency in India. Brands shouldn’t have to wait until the end of a campaign to see results. An influencer marketing agency in India should ideally be sharing campaign performance updates regularly, based on an agreed-upon schedule. This can mean anything from daily updates to a few times a week or even weekly.
This is crucial because it can be all too easy to spend money on influencer campaigns without seeing any results, and clear and consistent reporting prevents brands from falling into this trap. You should receive reports that include engagement rate, total followers, potential and actual impressions, total engagements, total views, campaign progress, clicks, total conversions, cost per engagement, media value, and demographic stats.
The Upshot
You can benefit greatly from seeking an influencer marketing agency in India like AdLift, which can help you chart out a comprehensive brief and comes with a skilled, seasoned, and diverse team, and the latest in industry-standard technological tools. Their immense experience in optimizing social media campaigns allows you to rest really easy knowing you have chosen the perfect partner to guide you through your social media marketing journey!